According to our latest market research on « Global Packaged Macaroni and Cheese Market Forecast to 2030 – COVID-19 Impact, Global and Regional Analysis – by Pasta Source, Category, and Distribution Channel », the global Packaged Macaroni and Cheese market size is expected. increase from US$5,461.20 million in 2022 to US$7,761.15 million by 2030; it is expected to register a CAGR of 4.5% from 2022 to 2030.
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Packaged mac and cheese products refer to ready-to-serve food products that include dried macaroni pasta and powdered or liquid cheese sauce mix. It offers a quick and easy way to make macaroni and cheese by boiling the pasta and tossing it with the prepared cheese sauce. Some of these products refer to ready-to-eat macaroni and cheese, which requires minimal prep time. The increasing demand for ready-to-serve food products, increasing female working population, and changing lifestyles are propelling the growth of the packaged mac and cheese market across the globe. In addition, the major market players in the regions are taking initiatives such as product launches, mergers, and acquisitions to cater to the growing demand for packaged mac and cheese products.
In recent years, the demand for ready-to-eat foods such as ready-to-eat (RTE) and ready-to-cook (RTC) products, including packaged macaroni and cheese, has increased due to busy lifestyles, increasing the demand for take-out products. food products and rapid urbanization. The fast-paced and fast-paced lifestyle of the people in the region and the growing labor force are driving the demand for ready-to-eat and ready-to-cook food products, such as packaged macaroni and cheese. Packaged macaroni and cheese has grown in popularity due to the minimal prep time. At the same time, the availability of ready-to-eat products, such as frozen macaroni and cheese, is also gaining popularity among the younger population. According to the survey conducted by Food and Health – « International Food Information Council (IFIC) », convenience is a key factor for millennials when shopping for food.
Kabuto Foods Ltd, Symington’s Ltd, San Remo Macaroni Co Pty Ltd, Healthy Kids Ltd, TGK Brand Ltd, The Kraft Heinz Co, Nestle SA, General Mills Inc, Gooder Foods Inc, and Amy’s Kitchen Inc are among the key players operating in the packaged macaroni and cheese market. These companies develop innovative products to support the market, which also helps to grow the mac and cheese market. In August 2023, the Tillamook County Creamery Association (TCCA) announced the launch of frozen macaroni and cheese. Tillamook Mac & Cheese launches in three flavors: Classic Cheddar, Sharp Cheddar & Unsalted Bacon, and Cheddar & Chopped Chili.
Impact of COVID-19 Pandemic on Global Packaged Macaroni and Cheese Market
The growing inclination towards ready-to-eat food products, coupled with the growing preference for ready-to-eat food products due to the increasing labor force, propelled the demand for packaged mac and cheese products prior to the COVID-19 pandemic. In addition, product development by key market players and increasing demand for healthier products have contributed to the growth of the packaged macaroni and cheese market. However, the agri-food industry suffered the adverse effects of the pandemic in the first quarter of 2020. Many industries have had to slow down operations due to value chain disruptions caused by domestic and international border restrictions. Moreover, social distancing norms and negative economic impact have hampered manufacturing and distribution operations in the packaged mac and cheese market. The COVID-19 pandemic also led to an economic recession in the first month of 2020, causing financial uncertainty among low- and middle-income consumers.
Changes in consumption patterns and consumer purchasing power have led to an increase in sales of packaged food products. In addition, due to the requirement to work from home, consumers preferred packaged products. Such convenience has had a positive impact on the growth of the global packaged mac and cheese market.
Many businesses recovered when governments in various countries eased social restrictions after the first months of lockdowns in 2020. The COVID-19 vaccine has helped alleviate the painful pandemic, benefiting economies by encouraging businesses to resume operations. The resumption of activities in manufacturing units had a positive impact on the packaged macaroni and cheese market and led to its recovery in 2021. Manufacturers have overcome the gap between supply and demand by being allowed to operate at full capacity.
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The report segments the global packaged macaroni and cheese market as follows:
Based on the source of pasta, the packaged macaroni and cheese market is segmented into wheat, rice, and others. Based on the category, the market is divided into conventional and gluten-free products. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. By geography, the market is largely segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America. The North America packaged mac and cheese market is further segmented into the United States, Canada, and Mexico. The European market is sub-segmented into Germany, France, United Kingdom, Italy, Russia, and Rest of Europe. The Asia-Pacific market is segmented into China, India, Japan, Australia, South Korea, and the rest of the Asia-Pacific region. The MEA market is further segmented into South Africa, Saudi Arabia, the United Arab Emirates, and the rest of MEA. The South and Central America packaged mac and cheese market is sub-segmented into Brazil, Argentina, and the rest of South and Central America.
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